Effective Date: March 16, 2026
This Privacy Policy describes how The Good Company ("The Good Company", "We", "Us", or "Our") protects your privacy when you use Naee (the "Naee Service") which includes the Web site located at thegoodcompany.website (the "Site") and all Naee mobile phone applications (each, the "App").
PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING OR USING THE NAEE SERVICE, YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS DESCRIBED HEREIN AND ALL TERMS AND CONDITIONS INCORPORATED BY REFERENCE. THIS PRIVACY POLICY IS PART OF AND INCORPORATED INTO NAEE'S TERMS OF USE ("Terms of Use"). IF YOU DO NOT AGREE TO ALL OF THE TERMS AND CONDITIONS SET FORTH BELOW, YOU MAY NOT USE THE NAEE SERVICE.
This Privacy Policy applies to information (including personal information) collected through the Naee Service.
If you decide not to read this entire Privacy Policy, we want you to walk away with a few key points about our privacy practices:
When you use the App, we may collect information about you, including:
Photographs you provide when you use the App, via your camera or camera roll (if you have granted us permission to access your camera or camera roll). We obtain only the specific images you choose to use for hairstyle generation; we do not collect your photo albums even if you grant us access to them. Your photo is sent to Google AI Services (via Firebase) for processing and the generated result is returned to your device. Photos are not stored on Google's servers after processing is complete, and your photos are never used to train AI models. The only device that retains your photo is your own device. Please note that while we do not require or request any metadata attached to the photographs you upload, metadata (including, for example, geotags) may be associated with your photographs by default. We take steps to delete any metadata that may be associated with a photograph you provide when you use the App.
Face analysis data derived from your photograph, including face shape, jawline, forehead proportions, and facial balance. This analysis is performed by Google AI Services to provide personalized hairstyle recommendations. The analysis results are stored locally on your device only.
App usage information, such as information about how you use the App and interact with us, including your preferred language, the date and time when you first installed the App and the date and time you last used the App.
Demographics you optionally provide during onboarding, such as gender and age range. This information is stored locally on your device and used to personalize hairstyle recommendations.
Purchase history, if you choose to purchase in-app credit packs or subscriptions, such as confirmation of your purchase status and credit balance. Purchase processing is handled by Apple and RevenueCat; we do not collect or store your payment details.
Online activity data, such as information about your use of and actions on the App and the Sites, including pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access. Our service providers and certain third parties (e.g., online advertising networks and their clients) also may collect this type of information over time and across third-party websites and mobile applications. This information may be collected on our Site using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, and similar technologies. We may collect this information directly or through our use of third-party software development kits (“SDKs”). SDKs may enable third parties to collect information directly from our App.
We do not use the photographs you provide when you use the App for any reason other than to provide you with the editing functionality of the App. We may use information other than photographs for the following purposes:
We may send you marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt out of marketing section below.
When you use the App's hairstyle generation features, your photo is sent to Google AI Services (via Firebase) for processing. This is the core functionality of the App and requires your explicit consent, which is obtained before any photo is captured or sent. Hairstyle generation features require in-app purchase credits.
We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or Appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Service; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.
We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data personally identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes.
Data processor: Your face photo is sent to Google AI Services (via Firebase) for analysis and hairstyle generation. Google acts as a data processor on our behalf.
No retention by third parties: Google AI Services processes your photo in real time and does not store your photo on its servers after processing is complete. No face data is retained by any third party beyond the duration of the processing request.
No AI training: Your photos and face data are never used to train, improve, or develop AI or machine learning models by us or by Google.
Local storage only: Face analysis results (face shape, jawline, forehead proportions, facial balance) and your original photo are stored only on your device. You can delete this data at any time by deleting the App.
Consent: Before any photo is captured or processed, the App requires your explicit consent acknowledging that your photo will be sent to Google AI Services for processing. You must agree to this before using the App's hairstyle generation features.
We do not disclose user photographs to third parties except as described below:
We may share your non-photograph information in the following circumstances:
For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.
Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
We may be required to use and share your personal information to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
In this section, we describe the rights and choices available to all users.
Opt out of marketing communications and other push notifications. You may opt out of marketing-related communications and other notifications we may send you via push notification by changing the settings on your mobile device.
Device permissions. You may revoke any permissions you previously granted to us, such as permission to access your camera, camera roll, or microphone through the settings on your mobile device.
Data deletion. Since photos are not retained on third-party servers after processing, no cloud deletion request is necessary. To delete all locally stored data (photos, face analysis, preferences), simply delete the App from your device. You may also contact us via the “Support” button in the App Settings for any data-related requests.
We use commercially reasonable security practices to help keep the information collected through the App secure and take reasonable steps to verify your identity before granting you access to your account (if you have an account with us). However, The Good Company cannot ensure the security of any information you transmit to Naee Service or guarantee that information on the App may not be accessed, disclosed, altered, or destroyed.
Please do your part to help us. You are responsible for maintaining the confidentiality of your login information and device identifiers, and for controlling access to communications between you and Naee Service, at all times. Your privacy settings may also be affected by changes the social media services you connect to Naee Service make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.
Photos sent to Google AI Services (via Firebase) are processed in real time and are not retained on third-party servers after processing is complete. Your photos and face analysis data are stored only on your device for as long as the App is installed. Usage analytics collected by Mixpanel are retained in accordance with Mixpanel's data retention policies.
When you use the App’s hairstyle generation features, your photo is transmitted to Google AI Services (via Firebase) for real-time processing. Google may process this data in data centers located outside of your state, province, or country. Your device ID and general App usage information may also be accessed by our analytics provider (Mixpanel) and subscription provider (RevenueCat) in locations outside of your state, province, or country.
The App is not directed at children under the age of 13, and our Terms of Use do not allow children under 13 years of age to use the App. If we learn that we have collected personal information of a child under the age of 13, we will delete it. We encourage parents with concerns to contact us.
This section contains disclosures required by the California Consumer Privacy Act (“CCPA”) and applies only to “personal information” that is subject to the CCPA.
California Children Under 16 and Advertising. THE NAEE SERVICES THAT FEATURE ADVERTISING ARE NOT MEANT FOR CALIFORNIA-LOCATED PEOPLE UNDER 16. We do not knowingly collect information for use in connection with advertising from California children under the age of 16. If we receive a verifiable notice through [email protected] that a California minor under the age of 16 has signed up for an advertising-based Naee Services account and provided us with personal information, we will take measures to delete it as soon as possible. Additional details regarding California consumer rights follow below.
We collect the following categories of personal information about California consumers from social networks, service providers and directly from California consumers and have disclosed this information in the past 12 months to third parties for business purposes: personal and online identifiers (i.e., username, email address, IP address, or unique online identifiers), internet or other electronic network activity information (i.e., advertisement interaction), and geolocation information, as well as other information about California consumers that is linked to these categories of personal information. We also draw inferences from this information about your predicted characteristics and preferences. Business Purposes: our business purposes for use of California consumer personal information include the purposes described in this Privacy Policy, including, without limitation, marketing; auditing related to our interactions with you; legal compliance; detecting and protecting against security incidents, fraud, and illegal activity; debugging; performing services (by us or our service providers), such as account servicing and analytics; research for technological improvement; internal operations; activities to maintain and improve our services; and other one-time uses. We disclose the categories of personal information designated above to the following categories of third parties for business purposes: service providers; government entities; operating systems and platforms; and social networks.
California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:
To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below: please email [email protected]
Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. In the event you designate an authorized agent to make a CCPA request on your behalf, we will require verification of identity and authorization.
Please direct any questions or comments about this Policy or privacy practices to [email protected]. You may also write to us via postal mail at:
The Good Company
[email protected]
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the App. We may, and if required by law, will, provide notification of changes in another way that we believe is reasonably likely to reach you, such as through the App.
Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the App (or as otherwise indicated at the time of posting). In all cases, your continued use of the App after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.